Connect with Client Needs During Tax Season

Tax season is often a CPAs busiest time of year. Many firms do not see clients during tax season in order to focus on getting the work done. Although approaches such as papers left with receptionists and e-mailed information from tax clients saves time you can devote to preparing tax returns, there is also a cost that may be overlooked. The cost is the inability to connect with client needs...

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Use Inbound Marketing to Build Your Micro-Niche

A Guest Post by Alan Vitberg, Owner of VitbergLLC Once your CPA, consulting or law firm has done the necessary analysis and strategic planning, and has determined that a micro-niche approach for growing the top line can be an effective strategy, the hard work of going to market begins. It’s likely that the combination of a limited budget and billable hour pressure will have a significant...

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New Micro-Niche Webinar Series Continues

I want to let you know that I am starting a series of webinars to answer your questions. Each month, I will lead two Webinars at different times, but covering the same topic. I hope that if one time is not convenient for you, the other time will fit your schedule. The topic for January 2012 is “You Can Turn Tax Time Into Opportunity Time” and the webinars will be on Wednesday,...

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Can You Win Without Selling?

I was leaving a networking event recently, at the very time a man named Ken Evans was walking into the event. He stopped, put down what he was carrying and introduced himself. He asked me if I had seen the expo in the building next door. I said no. He said, I’d like you to come with me because there are two people you should meet. So, I went. He introduced me to two people who could help me...

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Is Your Customer Service Good Enough to Make Me Buy Local?

Does your firm have in place scripts, processes and follow-up structures to convince me that I should buy local, instead of using a do-it-yourself option or an out-of-town competitor? I’d like to share with you the story that happened to me recently. A few weeks ago, I needed by buy some copies of my book. One place has been sending me information for about 18 months. Finally, I had the need...

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