At the time of this blog post, we’re only halfway through March. The majority of 2014 is still looming on the horizon, beckoning us to raise ourselves to greater heights than we did last year (or indeed, ever before). Part of business success is keeping up with what’s hot, and this year, that means catering to the mobile demographic. In this entry, let’s talk about why your business has to be optimized for mobile in 2014.
Mobile Users Increase Every Year
Increased mobile marketing has been a steady trend for the past several years, and in 2014, it doesn’t show any signs of stopping. According to information compiled by Cisco, in May of 2011:
- 17% of Americans didn’t have a cell phone.
- 35% of Americans had a smartphone.
By May of 2013, just two years later:
- Only 9% of Americans didn’t have a cell phone.
- 56% of Americans had a smartphone.
These numbers mean that over the course of just two years, cell phone ownership increased by 8%. Meanwhile smartphone ownership increased at an even higher rate, shooting up a full 21%. In turn, the number of Americans who don’t own some form of mobile device is shrinking steadily on an annual basis.
Businesses Who Aren’t Optimized for Mobile Lose $60,000 Per Year
It’s a pretty simple concept: the more people have cell phones and smartphones (and don’t forget about tablets), the more people “go mobile.” But it’s important to remember that unlike earlier versions, today’s high-speed mobile devices are designed not for basic, rudimentary use, but for full-spectrum use on par with any laptop or desktop experience. While a mobile user in 2005 may have been dialing up a pizza place, in 2014, they’re going on the pizza place’s website and using an app to view the menu and order.
As the capabilities of — and consumer demand for — mobile technology continue to grow, marketers in all industries are expected to keep up. Translation: your site absolutely has to be optimized for mobile devices. If you’re like most entrepreneurs, that means you’ve got some work to do, because according to a recent study by Hibu, only 6% of all small business websites in America and the U.K. are optimized for mobile. If that doesn’t give you a jolt, maybe this will: American small businesses participating in the study estimated an annual revenue loss of $60,000 as a result. That means if you aren’t optimized for mobile, you could be losing about $165 every single day.
On a final note, just in case you aren’t convinced, here are some more figures to keep in mind:
- 23% of shoppers make purchases on mobile devices instead of in-store.
- 80% of consumers plan on buying or selling via mobile over the next year.
- 15% of all internet traffic comes from mobile devices.
- 25% of all internet searches are made via mobile devices.
If you would like to find out more about mobile niche marketing, I invite you to contact me. I have been helping professional service providers such as CPAs, attorneys, and financial services providers focus their business development efforts on profitable micro-niches for over 10 years. Email me at firstname.lastname@example.org.