Is it Time for Your Marketing Strategy to Go Guerrilla?

In stark contrast to the highly organized (and consequently predictable) battle tactics of conventional warfare, guerrilla warfare employs small groups, seemingly random ambushes, and other nontraditional techniques to keep enemy forces on their toes.  Guerrilla marketing takes its name from this strategy of organized chaos, swapping out conventional marketing methods for the creative, the...

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3 Personal Branding Mistakes You Need to Stop Making

While corporate branding benefits from the strength of an established company name, in personal branding, your selling point is literally your self.  Many people think that translates as, “I can do anything I want.  It’s not like there’s an HR Department to report to!”  Unfortunately, this is a damaging misconception which could not be further from the truth.  You...

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Why Long Tail Marketing is Too Important to Ignore

The phrase “long tail” was coined by Chris Anderson writing for Wired back in 2004.  Anderson theorized that while mass appeal ruled the sphere of traditional media, the instantaneous and endlessly customizable nature of net searches meant that web users could discover increasingly specific, niche-oriented products.  In other words, the fact that you can Google a very precise...

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Is Niche Saturation a Myth?

According to Webster Merriam, saturation is “the result of supplying so much of something that no more is wanted.”  Like a sponge that’s been soaked so thoroughly it can’t absorb another drop, a saturated market is so ripe with suppliers that consumers can’t keep up.  The buying public loses interest, and the market dies.  It’s happened to the automotive...

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