How (Not) to Make Your Business Succeed on Twitter

In the past, we’ve repeatedly emphasized the importance of social media in niche marketing.  Not only is social media absolutely critical to successful niche marketing, it’s critical to commerce — period.  When sites like Twitter first stumbled out into the world on shaky, nascent legs, they were small, obscure, populated primarily by teenagers and college students idly...

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Find Your Perfect Niche by Working Backwards

The term “niche marketing” sometimes throws people off.  They get the part about marketing, but they don’t immediately understand how they’re supposed to hone in on a niche.  They think that “niche” must be synonymous with “obscure,” assume they lack the required expertise, and give up altogether.  In reality, you actually don’t have to be...

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How to Build Niche Marketing into Authority Marketing

In the days before Panda and Penguin updates, creating a website that targeted a specific set of niche keywords, and getting that site to rank high in Google results, was relatively easy. For less than $100, you could create a space on the web that would bear fiscal fruit in less than six months. Streamline the process and let the passive income roll in. Of course, that strategy is dust at our...

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