Those on the cutting edge of marketing strategy have been predicting that blogging is dead — or, at the very least, on its way out. While in some tech-heavy industries that may be the case, for most niche marketers nothing could be further from the truth.

Blogging can be an essential tool to get your message to your customers and promote your brand — if you do it right.

Here are two essential benefits of a successful blogging strategy that will help strengthen your niche and better reach your customers.

1. It adds value to your company website

Blogging has become a valuable way to reach customers. (source)

Blogging has become a valuable way to reach customers. (source)

While content and customer interaction is transitioning to social media platforms like Facebook and Twitter, your website is still an essential part of your business’ online presence.

It’s where customers go to find out more about your products and services, including everything from your mission statement or online store to your contact info and your business’ hours of operation.

Adding a blog to your site adds a whole new tier of content and value for visitors.

What’s more, the (hopefully) regular updates will improve your site’s SEO, boosting your outreach and the number of customers who come across what you have to offer.

2. It feeds your other platforms

Blogging is an essential tool for marketers looking to build their niche online. (source)

Blogging is an essential tool for marketers looking to build their niche online. (source)

 

A blog on your website is a great way to connect different ways you spread information among customers and industry experts. There are many different kinds of posts that make up a useful company blog. A few examples:

  • In-depth industry pieces. Can’t fit all your wisdom into a 140-character tweet? Write a longer blog post on the topic, then come up with catchy language to draw readers’ attention on Facebook or Twitter.
  • Company updates. Blog posts are a great way to provide updates on what you and your company are up to — whether it’s a new product, a new employee, or a new company HQ. Work on generating a list of other bloggers and press outlets where you can pass along links to the good news.

    Blogging can be a casual and fun way to show some personality to your customers. (source)

    Blogging can be a casual and fun way to show some personality to your customers. (source)

  • Fun posts. While many organizations use their blogs as a front for a wide variety of communications, blogs are still known for being informal. Write an April Fool’s Day post or share a funny YouTube video to start generating buzz in a lighthearted way. Plus, if you’re having fun writing the updates, you’re more likely to keep at it, which will boost SEO and give readers a sense of urgency about returning for more information.

If you would like to find out more about blogging to boost your niche

I invite you to contact me. I have been helping professional service providers such as CPAs, attorneys, and financial services providers focus their business development efforts on profitable micro-niches for over 10 years. Email me at david@themirconichemethod.com.

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