It’s one of the first pieces of advice on countless niche marketing how tos: Become an “expert” in your field.
But niche marketers know that’s easier said than done.
You can be passionate about your product or service and know a lot about your industry, but that doesn’t mean you can answer every single question that comes your way.
Luckily, the more you hone your niche, the more of an expert you’ll become without even realizing it. And there are several strategies you can use to fake it until you make it.
Here are four strategies to help you build your knowledge base and your reputation as an expert in your field.
1. Start with what you know
In today’s digital world, it’s easier than ever to position yourself as an expert in your niche.But your first step needs to be defining exactly what your niche is and how’ll you be an expert in that field.
Your best bet: Start with what you already have a base knowledge of and work to incorporate that into your niche expertise. A few examples:
- Personal interests. Do you love cooking, pets or travel? Is there a way to incorporate that into your personal brand and your niche?
- Education. Look at what you’ve studied over the course of your life with an eye toward boosting your credibility within your market.
- Past careers. Look for ways your old jobs could help give you a unique perspective on your current niche.
2. Put in the work
Once you’ve defined your area of expertise and have figured out what unique perspective you can bring to it, the hard work begins. Becoming an expert takes a lot of time and effort, and you need to stay current in your field.
Do Google searches. Sign up for e-newsletters. Attend conferences and webinars. Anywhere people are talking about your market, you should be paying attention.
3. Identify your competitors
While you’re researching, you’ll look to the current experts in the field for guidance and information.
But as you become more knowledgeable, realize these experts are now your competitors. Don’t be afraid to engage them and join their conversations. If you start acting like an expert, many people will start treating you like one.
4. Make predictions, tell secrets
Once you have a good understanding for how your niche industry works, start looking for trends. Don’t be afraid to make bold predictions and share insider information.
The more you’re mixing it up and generating strong reactions, the more likely people are to pay attention and throw their insight into the mix. And it’s that kind of organic buzz that gets people’s attention and drives interest in your brand.
If you would like to find out more about becoming an expert in your niche
I invite you to contact me. I have been helping professional service providers such as CPAs, attorneys, and financial services providers focus their business development efforts on profitable micro-niches for over 10 years. Email me at email@example.com.