Social media users love to talk about how important social media is. They talk about how it’s redefining the ways customers interact with the products and services you’re working to hard to engage them with. They’ll say social media means you should forget everything you thought you knew about traditional marketing and customer outreach.
And for many markets, they’re right. Social media has changed the way the internet works. And the number of markets where social media is having a serious impact is growing every day.
But chances are you’re aware of social media — and so are your competitors. By now you probably have a Twitter presence for your niche. Or, at the very least, you don’t need a tutorial on how Facebook’s Timeline works.
The challenge for niche marketers today is coming up with a social media strategy that differentiates you and sets you apart from your competitors. Here are 3 ways to do just that.
1. Have a personality
People want to feel like they’re engaging with a real person behind a brand on social media. Scheduled social media updates are fine (except when they’re poorly timed), but don’t stop there.
Offer commentary on news in your industry, express outrage, share things you think are funny, etc. Keep an eye on trending items and what power-users are talking about in your field, and add your two cents.
2. Use it to improve your own knowledge
Social media is a medium that works best when there’s a give and take — everyone is consuming and contributing at the same time.
That should be true for you and your niche as well. Use social media to stay current on your industry and any related fields. When you find something interesting to you, chances are it will be interested to some of your customers as well. Pass it along. You’ll become a resource to customers, and you’ll boost your own knowledge in the process.
3. Track your successes — and failures
The best thing about social media is that it has a relatively low impact on your operations, at first. Most platforms are free and don’t require a lot of time to maintain.
But that doesn’t mean you shouldn’t be measuring impact. Pay attention to:
- what topics get the most buzz
- the time of day you posted your most popular posts
- what you’ve been posting when you gain or lose a lot of followers/likes
- what people are saying about the things you post
If you would like to find out more about using social media to define your niche
I invite you to contact me. I have been helping professional service providers such as CPAs, attorneys, and financial services providers focus their business development efforts on profitable micro-niches for over 10 years. Email me at firstname.lastname@example.org.