SEO Strategies for Niche Marketing

SEO (Search Engine Optimization) crashed onto the scene sometime in the 1990s, and since then, it’s only been growing.  As the name suggests, SEO “optimizes” websites to appear in search engine results. After all, when you think about it, just about anything you could ever possibly search in Google yields millions upon millions of results — that’s a heck of a lot of...

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The Government Realizes that Sex Sells?

The “Got Milk?” campaign was born in 1993. As “Got Milk?” celebrates its 20th birthday, the echoes of its massive success continue to bounce off the walls of advertising think-tanks across America. Most recently, “Got Milk?” — which packed magazines more densely than actual content throughout the duration of the grunge decade, with mega-star spokespeople...

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Misconceptions About Niche Marketing

Wherever a topic exists, there are bound to be misconceptions about that topic, and niche marketing is no exception.  Of course, misconceptions are harmful, because they propagate false ideas.  So, in the interest of squashing incorrect ideas about what niche marketing really means and bringing the truth to the forefront, here are some of the most stubborn and common misconceptions about niche...

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