3 Businesses Destroyed by a Marketing Campaign

In the past, we’ve discussed how great marketing campaigns managed to pull languishing companies up by their bootstraps and get them back on the track to success. But unfortunately for some other businesses, the power of marketing is a two-way street: not only can it heal, it can hurt. Badly. Here are 3 businesses who were driven into the ground by their own disastrous marketing...

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3 Failing Businesses Saved by a Marketing Campaign

Marketing is the lifeblood of any business entity. It has the power to dazzle or irritate, to entice or repel, and it can make or break an entire company. Here are three cases of effective advertising campaigns that threw life preservers around their drowning businesses. 1. J. Crew In 2003, J. Crew — a clothing company alternately praised as elegant and criticized as snobbish — was...

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