Social Media: Not All Sites Are Created Equal

Like it or not, social media is a pervasive new aspect of many people’s personal and professional lives. Like the advent of television or cell phones before it, it is transforming the way we perceive and relate to the world around us. In its early stages, use of social media was typically confined to the personal — sharing vacation photos, expressing emotions. As the popularity,...

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Avoid These 3 Blunders on Social Media in Your Niche Market

Avoid These 3 Blunders on Social Media in Your Niche Market

Any niche marketing expert will tell you if you’re not on social media, you’re missing out on a crucial tool for building your customer base and interacting with current buyers. But that doesn’t mean every social media marketing effort is a success. In fact, the wrong moves on social media platforms can do a lot more harm than good. There are plenty of examples (think Chick-Fil-A or Amy’s...

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