3 Ways to Maximize the Impact of Blogging

3 Ways to Maximize the Impact of Blogging

For niche marketers looking to build their brand and develop an online presence, the benefits of blogging are well documented. Regular updates on industry trends, news on your organization and more lighthearted pieces are a great way to connect with your customers. But that doesn’t mean you have time to devote hours — or even minutes — every day to a blog that will only ever reach a...

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Niche marketers: If you’re not blogging, you’re behind the curve

Those on the cutting edge of marketing strategy have been predicting that blogging is dead — or, at the very least, on its way out. While in some tech-heavy industries that may be the case, for most niche marketers nothing could be further from the truth. Blogging can be an essential tool to get your message to your customers and promote your brand — if you do it right. Here are two...

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Are you shocking your customers? You should be

Are you shocking your customers? You should be

Your can know everything there is to know about your customer and provide a wealth of information and know-how that sets your brand apart among the competition and establishes your product or service as an industry leader. But all of that effort’s barely half the battle. If you’re not demanding — and getting — customers’ attention, your brand’s bound to come up short in your...

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