4 Things the Amish Can Teach You About Niche Marketing

What do niche marketing and the Amish have in common? It might not seem like much — on the surface. Niche marketing is a relatively new idea. It’s fast-paced and built on reaching out to audiences using a wide range of technologies with a heavy focus on social media. The Amish community is known for its traditional ways and lack of interest in technology. But in fact, many of the...

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3 Ways to Set Your Niche Apart on Social Media

3 Ways to Set Your Niche Apart on Social Media

Social media users love to talk about how important social media is. They talk about how it’s redefining the ways customers interact with the products and services you’re working to hard to engage them with. They’ll say social media means you should forget everything you thought you knew about traditional marketing and customer outreach. And for many markets, they’re right. Social media...

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4 Keys to Becoming an Expert in Your Niche

4 Keys to Becoming an Expert in Your Niche

It’s one of the first pieces of advice on countless niche marketing how tos: Become an “expert” in your field. But niche marketers know that’s easier said than done. You can be passionate about your product or service and know a lot about your industry, but that doesn’t mean you can answer every single question that comes your way. Luckily, the more you hone your niche, the more of an...

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3 Reasons Why Your Niche Shouldn’t Focus on Gender

3 Reasons Why Your Niche Shouldn’t Focus on Gender

As you further develop your marketing strategy and drive down into the demographics of your customers, it can be tempting to put a heavy emphasis on gender when building your niche. Don’t. At first glance, it sounds like a good idea. Men and women have different needs when it comes to a wide variety of products and services, so positioning your brand to meet those needs seems to make...

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