Build and Market a Niche in the Financial Services Industry

Build and Market a Niche in the Financial Services Industry

Creating a successful niche for your practice can be financially rewarding and surprisingly simple by implementing a few successful strategies. Simply defining your market through traditional demographics is not enough to get the most out of your marketing efforts. Taking the few extra steps necessary to develop your ideal niche will pay off through lower-cost, more targeted marketing and...

Read More

Leadership’s Role in Developing the Next Generation of Rainmakers

Leadership’s Role in Developing the Next Generation of Rainmakers

By: David Wolfskehl Republished from the New Jersey Law Journal Ensure the future of your firm by training, mentoring and supporting your junior partners A critical leadership function in every law firm is training and mentoring junior partners as rainmakers. When junior partners are not prepared to become rainmakers, the economic impact on a firm is significant. According to Jason L. Sobel, a...

Read More

Does the World Need Another Cupcake Chain?

Does the World Need Another Cupcake Chain?

I will admit to the fact that my daughter and I both love cupcakes.  Up until recently, as far as our house was concerned, there was two categories of cupcakes – Crumbs (a local cupcake bakery) and everyone else.  Nothing against the other local bakeries, from my experiences, they are all good, but that is how my daughter viewed the state of local cupcake bakeries.  Fast forward to a...

Read More

Everyone is Part of the Sales Process

Everyone is Part of the Sales Process

I had an interesting retail experience recently that made me reflect on some of the elements of what make a good buying experience for any business – retail, online, professional service provider, or otherwise.  My wife asked me to pick up two $10.00 gift cards to the restaurants Maggianos and Chipotle for my kids.  I failed (although not by a lack of effort).  I first walked into the...

Read More

Marketing Your Legal Practice Niche (Part 2)

Marketing Your Legal Practice Niche (Part 2)

In the last post, we talked about some strategies to help you decide on your legal practice niche.  In this post we will focus on how marketing a niche can help you grow your practice.  Your practice inherently will have a knowledge and service base that can more easily be branded than a general practice.  Because a general practitioner will represent clients in a wide variety of practice...

Read More