When people are looking for a new accountant to handle their personal finances or to help with their business, you can be sure that they are going to do their research. Imagine what they would think if they looked up your company on the web and some of the first results that came up on the search engine are negative comments and reviews about your service. You had better believe that the prospective client is going to move on and find someone else to provide service.
What Could Happen If You Ignore Your Online Reputation?
You would do the same thing. If you needed someone to fix your vehicle and the mechanic that you looked up had a bad reputation, you would not take your car to that garage. It is not surprising that online reputation is so important for your accounting business. Of course, most accountants do not know the first thing about online reputation management.
A bad review, especially a bad review on a popular site, can devastate your business. It can turn away customers, make current clients think twice about using your service, and it can damage your overall reputation. Sometimes, those reviews are unfair. Some people may simply want to mislead customers because they have a personal issue with your firm, or they are competing with your firm. Regardless of the reason, these negative reviews, as well as negative articles can put a damper on your business. The search engines will pick up these items and they will start to show up more frequently in the search engine results that your own website!
You are not going to be able to delete that content. It is always going to be on the web unless the webmaster decides to delete it. Even then, it could still show up in some cached results, even if it isn’t in most search results. The best option for dealing with reputation problems on the web is to combat it with articles, testimonials, and reviews that show your company in a better and more accurate light.
Get Help with Online Reputation Management
Your online reputation is something that you might not be able to manage on your own. Having help from the professionals is going to be the best option. You will be able to get your reputation back to where it belongs. With articles, blogs, and other techniques, professional reputation management specialists will be able to give you back your good name.