Social media is certainly one of the best outlets for networking, and it is possible to reach more people faster than at any time in history. LinkedIn is one of the popular social media outlets geared toward professionals, and it can be a wonderful place for you to promote your accounting practice. Targeted networking that you can do yourself could be quite valuable.
When you are on LinkedIn, you will be able to have a profile where you can talk about your firm and your accounting prowess. You will be able to connect with friends, family members, former coworkers and employers, peers from high school or college, and more. It’s a great way to meet new people who might be interested in your service. Those who are not as aggressive can take the sit and wait approach when they are waiting for clients. It is possible that word of mouth can help you gain some business.
However, you may want to take more of an active approach. This can have a more pronounced effect on your business. You still want to make sure that you are not spamming others and becoming only a marketing machine. People still want to see and know the people behind the firm. You want to be able to connect. Here are a few of the things that you can do to help you get a bit more attention on LinkedIn.
Getting Involved on LinkedIn
You need to get involved, and that means you should be posting status updates when you have interesting news or tidbits that you want to share. Become more active in groups that are related to your business, but do not only join groups related to accounting. You should also look for some groups in your interest and hobby areas. You can meet more people, and you may find individuals or companies who could use a good accountant. Another option is to try paid advertising on the site. It is not overly expensive, and you might be able to get a few new clients out of it. If you have it in your marketing budget, then you might want to try it.
Remember to be honest in all of your dealings with people that you meet on your social networks, and remember that spamming is a bad idea. Social media is a great tool, as long as you know how to use it. If you need to, it’s even possible to hire social media specialists who can take care of it for you.