Impressing your clients and performing well is one way that you can be sure that your clients return and that they provide good testimonials and reviews for you. One of the ways that you can impress your clients is by adding some specialized services. If you want to provide more value to your clients, you may want to start bundling other types of accounting services with your traditional accounting. When you bundle these bonus services, your customers are going to be able to add some more value.
How to Bundle
When you offer services to your clients, make sure that you let them know about the other specialty areas where your firm might be able to help. If you have a client that is a mid-sized or large company, they might need more than just regular accounting services. Perhaps they worry that someone might be skimming money, or that they are missing money from one of their accounts. Your forensic accounting service could be ideal for them. Bundling this service with your traditional accounting service, without adding too much to the cost, is going to add value to your overall service.
When you have an added service bundled with your traditional accounting, whether it is forensic accounting or support in case of litigation, you are adding value. Your clients are going to be happy, and you will find that they are going to be helping spread the word about your company.
How to Market
When you are marketing your service, make sure that you mention the other areas of specialty that you bundle with your accounting service. You do not want to keep this extra value a secret! If you have forensic accountants aboard your team, then you want to market them. You will be able to offer specialty services in forensic accounting for those companies who only need the forensic aspect of your services. However, your marketing should make it clear that you can bundle services for companies, as well. Clients often see better value in bundles and they will take you up on the offer for full service.
Whatever specialty areas you have – litigation support, forensic accounting, etc. – you are going to want to make sure that you work on your SEO for these areas. Because they are specialty areas, it can be a way to gain accounting clients that you might not have found otherwise.