Finding Your Legal Practice Niche (Part 1)

Finding Your Legal Practice Niche (Part 1)

Blend market opportunity with your experience and passion As the practice of law continues to develop into a more complex machine, it is becoming advisable for lawyers to choose their niche and become a specialist in a particular field.  Finding your legal practice niche could lead to a more in-depth understanding of an aspect of the law that most interests you, an increase in clients, career...

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Marketing Mistakes that Many Small Businesses Make

Marketing Mistakes that Many Small Businesses Make

Small businesses often have tight budgets, and limited time available for marketing.  The biggest marketing mistake any small business can make is thinking that marketing isn’t necessary.  Marketing is the best way to clarify your business’ goals, identify a target audience, and determine a course to reach them.  What are some other common mistakes that small business owners make?  Here...

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It’s Almost Never the Deliverable

It’s Almost Never the Deliverable

Recently, I had the misfortune of learning that I had a severe case of diverticulitis that ultimately resulted in my having to have surgery.  Some quick background – 21 total days in the hospital, 31 pounds lost and 27 days without solid food, getting fed via a pump.  As you can imagine, it was not a fun or pleasant experience, but it is now (hopefully) done.  The reason I wanted to share...

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Marketing for Lawyers: Marketing a Niche Legal Practice Based on Experience

Marketing for Lawyers: Marketing a Niche Legal Practice Based on Experience

The following is a guest post written by Darwin Overson, a Salt Lake City criminal defense attorney The tactics of promoting a niche focus are demonstrating knowledge of the subject, self-confidence, and experience in a business development or marketing situation.  Utilizing these qualities will help you understand your business goals and give you the definition to set a plan into action to...

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What is Your Most Valuable Marketing Asset?

What is Your Most Valuable Marketing Asset?

I was giving a webinar recently and I asked a question – I asked the attendees what they thought their most valuable marketing resource was.  I heard some varied answers, including ‘time’, ‘mailing lists’, and ‘human capital’.  All interesting answers that I am sure arguments can be made for, however, no one got the answer I was eluding to – your current clients – or your...

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