Why SEO Offers One of the Best ROIs of any Marketing for Accountants

Why SEO Offers One of the Best ROIs of any Marketing for Accountants

Like any other business, accountants should always be on the lookout for new and revolutionary ways to market their practice. And especially for ‘numbers folks’ like ourselves, it’s important that any effort spent on marketing provides a good return on the investment. If you haven’t considered it, SEO is one of the cheapest, effective, and easily tracked marketing options to...

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Why Online Reputation Management for Accountants is Important

Why Online Reputation Management for Accountants is Important

When people are looking for a new accountant to handle their personal finances or to help with their business, you can be sure that they are going to do their research. Imagine what they would think if they looked up your company on the web and some of the first results that came up on the search engine are negative comments and reviews about your service. You had better believe that the...

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Using LinkedIn to Promote Your Accounting Practice

Using LinkedIn to Promote Your Accounting Practice

Social media is certainly one of the best outlets for networking, and it is possible to reach more people faster than at any time in history. LinkedIn is one of the popular social media outlets geared toward professionals, and it can be a wonderful place for you to promote your accounting practice. Targeted networking that you can do yourself could be quite valuable. When you are on LinkedIn, you...

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Micro-Niche: How Specializing Your Practice Can Help You Stand Out from the Crowd

Micro-Niche: How Specializing Your Practice Can Help You Stand Out from the Crowd

What type of accounting does your firm handle? While it might seem to be beneficial to handle all different types of accounting because you can cater to a larger group of people, you may actually find that specializing can offer more stability. One of the things that you will want to do when you are determining your microniche is find out how many other accounting firms in your area specialize in...

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Marketing Your Accounting Practice: Should you Focus Nationally or Regionally?

Marketing Your Accounting Practice: Should you Focus Nationally or Regionally?

When you are trying to market your accounting practice, one of the questions need to know is where the focus is going to be. Are you going to try your hand at a national campaign and market to the entire country, or are you going to focus on the people and businesses in your region? Although you might believe that focusing nationally would be easier because you have a much larger potential client...

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