January Webinars for CPAs

The Micro-Niche Method’s Webinar series continues in January with a discussion of Turning Tax Time Into Opportunity Time. I am writing on the subject, but I still have plenty to discuss with you in the webinars. I hope you will join us on Wed., 1/11/2012 at 8AM or Thurs., 1/19/2012 at 12PM. Click here to register. If neither of these times works for you, please suggest alternatives in the...

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Holiday Party Networking

A question of the holiday season for many professionals is “How far can holiday party networking be carried?” For the most part, I think the best response is, “It can be carried about the length of a handshake.” We have all observed nightmares under the guise of networking at holiday parties. From the person who gets tipsy and makes a fool of him- or her-self to the drunk who insults...

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Connect with Client Needs During Tax Season

Tax season is often a CPAs busiest time of year. Many firms do not see clients during tax season in order to focus on getting the work done. Although approaches such as papers left with receptionists and e-mailed information from tax clients saves time you can devote to preparing tax returns, there is also a cost that may be overlooked. The cost is the inability to connect with client needs...

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Make Holiday Parties Opportunities, and Still Have Fun

For some, it may be a challenge to restrain yourself at holiday parties when you see beneficial business networking opportunities for in a room. For others even thinking about business development at a holiday is difficult to imagine. No matter how you feel about it now – coming up with a strategy to make holiday parties into B/D opportunities should be your mind set. However doing this in a...

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Use Inbound Marketing to Build Your Micro-Niche

A Guest Post by Alan Vitberg, Owner of VitbergLLC Once your CPA, consulting or law firm has done the necessary analysis and strategic planning, and has determined that a micro-niche approach for growing the top line can be an effective strategy, the hard work of going to market begins. It’s likely that the combination of a limited budget and billable hour pressure will have a significant...

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