The Difference Between Small and Boutique: Is Your Micro-Niche a Small Firm or a Boutique?

When building a micro-niche, it is important to understand the difference between small and boutique. Your micro-niche might be either or both. If it is both, it should be by choice rather than accident. _ By definition, a micro-niche is likely to be relatively small. The micro-niche serves the specific and unique needs of a narrowly defined clientele. The firm is small intentionally. It focuses...

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How to Create Meaningful Client Touch Points

A touch point is a point of contact or communication between you and your clients and prospects. Every touch point creates a perception of you (or your business) in the mind of the client or prospective client. The perception created in each interaction with the client contributes to the client’s impression of you or your business. Creating a positive impression with your client requires...

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How the Small Firm Can Win in Competition with Big Firms

Most people know the story of young David who felled the giant soldier Goliath with a single well-aimed stone from his slingshot. The story has given hope to many people in many situations – the little guy really can win. The little guy can take on a “giant” and win, despite the apparent impossibility of winning. This story can also tell us something about how the small firm can win in...

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Do You Stand Apart from the Competition?

Do you stand apart from the competition, or are you part of the pack? Do you see yourself as an expert with a specific and loyal clientele? Is this how your clients perceive you? More important, is this how potential clients see you? Have you successfully differentiated your practice specialty from all of the other CPAs in town? An Experiment Try an experiment. Pretend you are a prospective...

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