Many brilliant practitioners across the broad spectrum of the professions are exceptionally good at what they do, but struggle to grow their practice. For many practitioners, the most difficult part of setting up a practice or building a firm is the challenge of finding and winning the business of the right kind of new clients. We believe there are two primary elements in practice growth: building from the inside and building from the outside.
The Micro-Niche Method is a process that brings business development success to professional services firms - We have a focus on CPA's and other consulting practices. If you feel like a commodity - have fee pressure or have trouble growing The Micro Niche Method is your solution.
Whether your in charge of business development at a large company, or even just a small solo firm looking to increase it's client base you can implement the Micro-Niche method. In an on-going series of webinars, David provides guidance to help companies adopt and utilize the Micro-Niche method to bring their bottom line up, and start focusing on their most profitable niche markets.
Check here for upcoming speaking engagements. David is a passionate and professional speaker that has presented to organizations and audiences of all sizes nationwide. He is often on the road explaining in-depth day-to-day applications of the practice development methods outlined in his book, The Micro-Niche Method. He has presented The Micro-Niche Method to accounting organizations, continuing professional educations organizations, accounting firms, chambers of commerce, and schools.
Every accountant and every accounting firm has a niche, or two or three. The problem is that all of the CPA firms have essentially the same niches. The way you can stand apart from the crowd is to establish yourself for your expertise in a niche market. For more information on how our team can help you identify and take advantage of your firm’s niche contact us today.Read more
The financial industry has changed. Financial firms and small banks can significantly increase the size of their business and the value of their products at the time of sale by adding high-value niche practices to their portfolio of services offered. Whether your institution is marketing retirement services products, investment vehicles, mortgages, business loans, or even savings accounts, there is opportunity to better serve your clients, and offer them higher priced products at premium.Read more
Entrepreneurs face unique challenges when starting new businesses and utilizing a niche marketing strategy can help keep costs down, and profitability up. New companies looking to bootstrap can make tremendous gains to their bottom line by focusing their efforts where it matters – their most profitable niche. The Micro-Niche method provides a guideline any entrepreneur can follow to start developing the communities and contacts they need to grow their new business.Read more
We help our clients work from the inside out, understanding how their business actually works, in order to build a solid and thriving practice. Once professionals learn to assess client needs, they can meet those client needs. Our expertise comes in helping business identify their niche, and then building a marketing strategy in order to reap the benefits.Read more